Oli Batstone, UXC

Oli Batstone, UXC

Senior Product Designer in Bristol, UK, He/him

About

Senior product designer with a keen eye for visual design. Over 8 years experience delivering effective software with users, business leaders, designers and engineers in mission-led B2B and B2C companies. Enjoys challenges and seeks learning opportunities. Interested in nature and the universe, architecture, evolutionary biology, language and etymologies, cooking, veganism, and travel.

Projects

2024
Tuning the Test Kit at Genomics plc

We defined a new online sample identification system for our genetic test kit, boosting successful use by 4.7%.

2022
A New Home for Gardens at Candide

We refreshed the home page in March 2022, turning it into a destination and improving bounce rate by -5%.

2021
The Gift of Gardens at Candide

We launched a garden membership gifting service, driving £32k revenue over Xmas 2021 and 13 new clients.

2021
Time Slots at Candide

We optimised visitor date selection and added time slots to help gardens manage crowds.

2019
Tap & Ride at Masabi

We developed an account based ticketing system (think Oyster across cities) for ticketless travel.

2018
Mobility as a Service at Masabi

We built a way to use our tech in partner apps, driving ticket sales for our client by 39.2% and Uber trips in Denver starting or ending at a transport station by 11.6%.

Writing

2022
How to edit microcopy

A short guide to the mightiest text.

Work Experience

2022 — Now
Oxford

Testing service for genetic predisposition to disease

  • Co-designed genetic testing service that exceeded sign up target by 40% in first month

  • Led creative test kit physical packaging designs under US health regulations

  • Planned, gathered and synthesised user research to guide business decisions including product name

  • Contributed to and maintained a design system including large copy set

  • Presented company-wide design process talks to drive organisation design maturity

2020 — 2022
Bristol

Digitising garden visitation businesses to drive revenue

  • Led design of multi-platform services for garden visitation firms and their customers

  • Defined ticketing and attraction services for visitors aged 65+ with low digital skills

  • Ran stakeholder workshops presenting journey maps and other artefacts

  • Contributed to and maintained a design system

  • Balanced multiple project needs in a high pressure start up environment

2020 — 2020
Freelance Product Designer at OBD
Bristol

Product design consultation services for local businesses. Designed end-to-end experiences via affordable fixed project pricing model.

2018 — 2020
London

Global transport fare collection SaaS platform

  • Led end-to-end design of iOS, Android and web platforms serving millions of users

  • Delivered new features and data-led iterations with engineers across teams

  • Worked with Uber and Google design teams

  • Wrote production CSS for new client app

  • Led switch to Figma to support US team collaboration and defined design system

2016 — 2018
London

Affordable credit finance

  • Defined web experiences for 10+ brands receiving 10m total sessions a year

  • Owned optimisation efforts with iterative testing

  • Cut delivery time with introduction of design system documentation

  • Developed on own initiative an acronym web search to ease new hire onboarding

  • Managed additional stakeholder responsibility on exit of senior designer colleague

2015 — 2015
London

Global media production

  • Assisted in motion graphics production for TV, from SU2C overlays to 3D intro segments

  • Input on graphic design projects

  • Leveraged professional Cinema 4D to After Effects workflows

Features

2022
Kind words from colleagues

LinkedIn recommendations.

Certifications

2022

Learned and applied business fundamentals in this 6-week business design course. Topics included Business Empathy, Business Strategy (Strategic Goals, Strategic Places, Strategic Activities), Business Models, Prototyping with Numbers, Business and Design Metrics.

2021

Added to service design skills in this week course with Clive Grinyer.

2020

Certified UX knowledge with distinctions in exams in this week intensive. Courses included Discoveries, Ideation Techniques for UX Design, Emerging Patterns in UI Design, Lean UX and Agile, UI Principles Designers Must Know, and UX Deliverables.

2017

Learned HTML/CSS and built several small websites.

Education

2012 — 2015
Bournemouth

Specialised in UX/UI and animation from a range of media. Created a physical smartphone prototype and concept OS for final major project.

2011 — 2012
Bournemouth

Practical graphic design skills.

Volunteering

2022 — 2023

Provided emotional and practical support for people directly or indirectly (parents) affected by stammering. Assured people it is manageable, inspires empathy and teaches you how to deal with fear.

2021 — 2022
Design Consultant at Bristol Palestine Film Festival
Bristol

Advised on mixed media from web design to print on an adhoc basis.

2016 — 2016
Fundraiser at Medical Aid for Palestinians
Palestine

Cycled through the West Bank in Palestine for 10 days to raise money for Medical Aid for Palestinians (MAP). MAP provides life-saving medical care to Palestinians affected by the Israeli occupation.

Contact

LinkedIn