About
Hands-on product design leader that specialises in navigating ambiguity and complexity to design innovative solutions that users and businesses love. Works end-to-end on social impact web and mobile products and services in cross-functional teams, often from zero to one. Loves to learn and teach, and seeks challenges as opportunities for growth. Finds inspiration in nature, architecture and travel.
Selected work
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Demystifying polygenic risk. I redesigned the marketing website of a genetic testing service, boosting sign-up rate by 5.3%. →
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Supporting clinician-led care. I designed a new version of a genetic testing service, supporting a UK clinician-led experience. →
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Optimising sample collection. I designed a new way to add a sample to a genetic test kit, increasing usable samples by 9.7%. →
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Driving garden visitation. I led the redesign of a garden tourism website, reducing bounce rate by 5%. →
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Gifting garden memberships. I designed a garden membership gifting service, driving £32k revenue and unblocking 13 new clients. →
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Unlocking Uber transit. I designed a way to use our fare collection technology in partner apps, driving revenue for our client by 39.2%. →
Contact
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hi@olibatstone.com
LinkedIn
Github