Product design for health startups + scale-ups
People don't use your digital health product.
I'll help you fix it.
With 10 years of experience, I've worked with these brands
Common symptoms
Patients abandon sign-up. Finishers don't take the first step. Clinicians avoid the product. No one agrees why.
Sound familiar? They exist because your health product doesn't meet user needs. You've tried everything to fix it but nothing works. Every attempt burns cash and team morale.
The treatment
I'm Oli. I help health startups build digital products that patients and clinicians use, not avoid.
- 10 years product and UX design experience
- Regulated design experience including medical devices
- Worked directly with patients and clinicians
Case studies
Where I've fixed things
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Marketing site redesign
54% → 59.3% sign-up
Oli's blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
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Kit instructions overhaul
10% → 0.3% lab rejects
Oli's detailed approach and ability to consistently produce high-quality work, especially in content creation, is truly impressive.
-
Sales tool refresh
20% → 50% clinical uptake
Oli explored how AI could enhance the customer journey, creating seamless interactions that balanced innovation with usability.
How it works
Here’s how I’ll fix your digital health product.
Understand context
In the first week I review your product, your research, and any safety or compliance documents. Where big unknowns sit, I run research with users, through your network or mine.
Define the problem
I write up the problem with success metrics and a few solution ideas for us to agree on. Risks and constraints get logged here, not after design starts.
Generate solutions
I draft ideas with your team, then we rank them. With engineers and any clinical, regulatory or legal stakeholders, we shape the strongest ones to meet safety and viability needs.
Test and learn
I prototype and test with real users or proxies, at whatever rigour your product needs. I iterate until the data backs a build-ready design.
Launch and adjust
I hand engineering build-ready specs, stay close through launch, and adjust on live data. Every engagement ends with a short handover, so the patterns hold after I leave.
I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
Pricing
Hiring takes six months. I can start next week.
£4,400 per month
Billed monthly in advance + VAT. 14 day terms, no deposit.
- In your team for two days a week over 3 months
- In your meetings and team channels
- Need extra days per week? Custom packages available
- Not ready to commit? Start with a two-week trial at £2,200 + VAT
FAQ
What do you do?
From research to launch: user research, UX design, UI design, design systems, service design and content design. What I don't do: brand design, copywriting, or graphic design. I'll point you to people I trust for those.
Are we too early for this?
If you've built something and users are struggling, you're not too early. UX fixes compound at every stage.
Can you work with our existing designers?
Yes. I work alongside them, and mentor them where it helps.
How quickly can you start and what do you need?
Usually within a week. We pick a date, and I hold your days each week. To start fast I need any research, analytics, or safety and compliance documents you already have, one main contact who can make decisions, and access to your tools.
What's the commitment, and can we stop?
Yes, within limits. Start with a two-week paid trial at £2,200 plus VAT, two days a week, which is all you commit to upfront. If either of us feels it isn't a fit, we stop there and you've paid only for the trial. Otherwise you continue for the three-month term, billed monthly in advance. Near the end, we review the work against the goals we set and decide whether to continue. If we both want to, the engagement runs month to month from there, with four weeks' notice on either side, or payment in lieu. If not, it closes cleanly at three months. Need more than two days a week? We set that up once we're underway.
How does billing work?
The two-week trial is billed upfront at £2,200 plus VAT. If you continue, the engagement is billed monthly in advance on 14-day terms. No deposit.
Do you work remotely or onsite?
Remote across the UK. Onsite days in Bristol, Bath, Cardiff, Birmingham, Oxford, Reading and London, at the day rate plus travel. Outside the UK, case by case.
Who owns the work, and are you insured?
You own the work. I assign all rights to you on full payment. I carry £5m public liability and £1m professional indemnity.
Will you sign our NDA?
Yes. Everything stays confidential, and I'm happy to sign your NDA.
Do you work on medical devices and wellness products?
Yes, across digital health, from wellness to regulated medical devices.
Do you do your own user research and usability testing, or would we need a user researcher?
Yes, I conduct full research and usability testing with participants. I can even recruit participants for you if needed, though the cost of this is not included in my service. If you have an existing user researcher, I would be more than happy work with them directly.
What tools do you use?
I use whatever your team uses. This is usually some mix of Figma, Miro, messenger tools, video tools like Loom, Claude, Lovable and more.
Do you contribute to hazard analysis?
Yes. I can contribute to hazard analysis and run IEC 62366 formative and summative testing, alongside your clinical and regulatory leads.
How do you use AI?
To speed up research and test ideas, not to replace judgement. You get work that's faster where speed helps and careful where care matters.
