Product design for health startups and scale-ups
More traction for your digital health product
I help teams build products that patients and clinicians actually use.
Typical problems I solve
Patients leave during registration. Legal, clinical and engineering disagree on why. The fix never lands.
Users register but don't engage. Activation numbers stay the same no matter what you try.
Clinicians and staff avoid the product. It's built for them but they won't touch it. No one knows why.
Where I've solved them
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5.3% more sign-upsView case study →
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9.7% more activationView case study →
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60% more clinical uptakeCase study coming soon
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His blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
Tom Byers, Genomics -
His deep understanding of UX best practices was integral to designing successful products.
Giles Currington, Candide -
I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
Catharine Webber, Candide
How I work
Understand context
In the first week I review your product, existing research, and any safety or compliance documentation. Where significant unknowns sit, I run research with users through your network or mine.
Define the problem
I write up the problem with success metrics and solution hypotheses for us to agree on. Risks and constraints get logged at this stage, not after design has started.
Generate solutions
I draft user-centered ideas together with your team before ranking them by vote. With engineers and any clinical, regulatory or legal stakeholders, we refine the top ones to meet viability and safety needs.
Test and learn
I define and test different prototypes with real users or proxies, structured to whatever rigour your product needs. I iterate until the data supports a build-ready design.
Launch and adjust
I give engineering build-ready specs, stay close through launch, and iterate based on live data. Every engagement ends with a short documentation handover so the patterns stick after I leave.
Why teams bring me in
Regulated-product experience. I've shipped MHRA work, fed hazards matrices, and run IEC 62366 testing. I work with clinical advisors and legal teams, not just PMs and engineers.
Outcome-led. Engagement is my benchmark, for example patient activation rates, clinician adoption and other key metrics. Not screens.
Low coordination overhead. I define my work and give engineering clear design specifications. You're not project-managing me.
Accessible by default. Your products likely reach people under stress or older adults. I design for that from the start, not in a last-minute audit.
Senior attention. You work with me throughout, not someone new to design who gets handed the brief.
Honest, not just agreeable. I'll tell you if I see issues with a brief, the timeline is too ambitious, or the design isn't addressing the right problem.
Choose how we work together
Embedded product design
I help identify, design and ship solutions alongside your team. I'm in your Slack, your meetings and your design reviews. Engagements tend to run 2-6 months based on scope.
Best for a meaningful, defined plan that needs senior attention through the work.
From £500 per day + VAT.
- End-to-end design from research to launch
- From 2 days per week based on engagement
- From 1 day a week onsite in UK
Outside flow review
A focused external view of one user flow whether live, in build or design-only. I review your materials, identify what's stopping engagement, and give you a written report with fixes.
Best for a fast, expert view on a specific underperforming flow that you're concerned about. For example an onboarding flow.
£2500 + VAT. Delivered via email in 5 working days.
- Report with annotated screenshots and found issues
- 3-5 prioritised fix recommendations
- 45-minute video call to walk through findings
FAQs
Are we too early for this?
If you've built something and users are struggling, you're not too early. UX fixes compound at every stage.
Do you work on medical devices?
Yes. I work with client regulatory teams on medical devices, running rigorous formative and summative testing.
Do you work solo or in a team?
Both. As part of the embedded engagement, I work inside your team. As for the external flow review service, I work solo. Either way, you'll know what I'm doing and why.
How quickly can you start?
Usually within a week. We pick a start date, I guarantee weekly availability. Sometimes I can jump in sooner if there's an urgent need.
Do you work on fractional or full-time basis?
Engagements start at a minimum of 2 days per week, with a typical commitment of 8-12 weeks. If you need more intensity during a specific phase, there may be flexibility for more days.
Where do you based and can you travel to the office?
I'm based in Bristol. I can travel to your Bristol, Bath, Cardiff, Birmingham, Oxford, Reading or London office for 1 day a week. Additional on-site days if needed are available at day rate plus travel costs.
Can we cancel an engagement?
Yes, to cancel during the minimum 8-12 week term requires a 4 week notice period or payment in lieu. Where notice would run beyond the minimum term, the notice period is reduced to align with the end of the minimum term, unless we agree to extend.
