Product design for health startups and scale-ups
More traction for your digital health product
I help you build products that consumers and care providers actually use.
Typical problems I solve
Patients leave during registration. Legal, clinical and engineering disagree on why. The fix never lands.
Some register but don't engage. Activation numbers stay the same no matter what you try.
Clinicians and staff avoid the product. It's built for them but they won't touch it. No one knows why.
Where I've solved them
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5.3% more sign-upsView case study →
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9.7% more activationView case study →
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60% more clinical uptakeCase study coming soon
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His blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
Tom Byers, Genomics -
His deep understanding of UX best practices was integral to designing successful products.
Giles Currington, Candide -
I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
Catharine Webber, Candide
Why teams bring me in
Healthcare-specific. I've shipped regulated products. I know how to work with clinical advisors and legal teams, not just PMs and engineers.
Outcome-led. Engagement is my benchmark, for example patient activation rates, clinician adoption and other key metrics. Not screens.
Low coordination overhead. I define my work and give engineering clear design specifications. You're not project-managing me.
Accessible by default. Your products likely reach people under stress or older adults. I design for that from the start, not in a last-minute audit.
Senior attention. You work with me throughout, not someone new to design who gets handed the brief.
Honest, not just agreeable. I'll tell you if I see issues with a brief, the timeline is too ambitious, or the design isn't addressing the right problem.
Choose how we work together
Embedded product design
I help identify, design and ship solutions alongside your team. I'm in your Slack, your meetings and your design reviews. Engagements tend to run 2-6 months based on scope.
Best for a meaningful, defined plan that needs senior attention through the work.
From £500 per day + VAT.
- End-to-end design from research to launch
- Up to 5 days a week based on engagement
- Remote work or up to 2 days a week onsite in UK
Outside flow review
A focused external view of one user flow whether live, in build or design-only. I review your materials, identify what's stopping engagement, and give you a written report with fixes.
Best for a fast, expert view on a specific underperforming flow that you're concerned about.
£2500 + VAT. Delivered via email in 5 working days.
- Report with annotated screenshots and found issues
- 3-5 prioritised fix recommendations
- 45-minute video call to walk through findings
FAQs
What work do you do?
Product design for digital health: onboarding flows, patient journeys, clinical tools, consent and eligibility screens, and regulated product experiences. I work from initial discovery and research through to build-ready designs.
Do you work solo or in a team?
Both. I work independently on smaller engagements, or embedded in your team alongside product managers, engineers and clinical staff. Either way, you'll know what I'm doing and why.
Where do you work?
Based in Bristol, working remotely with clients across the UK. I'm available for occasional on-site working.
Why not just use AI?
AI tools are useful for drafting and iteration. They don't observe real clinical workflows, facilitate stakeholder alignment, or navigate regulatory context. Health UX requires judgement that comes from years of domain experience.
What tools do you use?
Figma for design and prototyping, Miro for journey mapping and workshops. I use whatever your team already has in place.
Are you familiar with GOV.UK and NHS Prototyping kits?
Yes. I've designed in NHS and regulated health contexts and am familiar with the GOV.UK Design System and NHS Frontend.
Is there anything you don't take on?
A few things. I'm not a brand or visual designer. I don't do logo work, marketing graphics or illustration. I'm also not a good fit if the brief is fully defined and you need someone to execute a spec without contributing to the thinking. I work best where the problem is real but the solution isn't decided yet. If you're unsure, just ask.
