Health UX that works in practice, not just in Figma
Many digital health products fail because key journeys don't work. I help founders, scale-ups and agencies fix them.
Typical problems I help with
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Patients drop out during registration
No one can agree why. Legal and clinical are unhappy, engineering is stuck in rework.
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Few patients take the first step
They don't connect a device, begin an assessment or otherwise engage. Nothing moves the needle.
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Clinicians and staff work around the product
They don't use it. Adoption is low and the team doesn't understand why.
Examples in practice
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5.3% increase in sign-upView case study →
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9.7% drop in lab rejection rateView case study →
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60% increase in clinical uptakeCase study coming soon
How I work
As a Senior Product Designer with ten years experience, I know what works.
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Choose one critical journey
We pick one high-impact flow and agree what success looks like.
- a scoped brief
- agreed metrics
- a shared definition of done
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Map, test and design
I turn workflows and assumptions into journeys and production-ready designs.
- tested designs
- surfaced risks
- clinical sign-off built in
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Deliver, support and iterate
I stay involved through build and launch so the design survives contact with reality.
- fewer build surprises
- a working product
- data to act on
Why teams bring me in
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Healthcare-specific
I've shipped regulated products. I know how to work with clinical advisors and legal teams, not just PMs and engineers.
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Outcome-led
My benchmark is patient activation rates, clinician adoption and other key metrics. Not screens.
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Low coordination overhead
I define my work and give engineering clear design specifications. You're not project-managing me.
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Accessible by default
Health products reach older adults, people with low digital literacy, and users under stress. I design for that from the start, not in a last-minute audit.
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Senior attention
You work directly with me throughout, not someone new to design who gets handed the brief.
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Honest, not just agreeable
I'll tell you if I see issues with a brief, the timeline is too ambitious, or the design isn't addressing the right problem.
What they say
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His blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
Tom Byers Lead Product Designer, Genomics -
I constantly relied on Oli's calm, focused and methodical approach to unlocking the problem we needed to solve. He tackled complex journeys that required adherence to regulation and balanced that with keeping things simple for the end user.
Catharine Webber Head of Digital Product, Candide -
His thorough approach to exploring problems, framing opportunities, and creating solutions made him a joy to work with. His deep understanding of UX best practices was integral to designing successful products.
Giles Currington Product Design Lead, Candide
What it costs
Ongoing engagement
For teams who need a designer embedded in the product, from discovery through to live.
£500 per day
Book a short callBased on scope and commitment. Most engagements run 2–8 weeks.
Journey review
A focused review of one key flow whether live, in build, or at the design stage. Great for an expert view before committing further.
£950 fixed price
Book a short callDelivered in 5 working days, you'll get:
- where users are likely to drop off
- gaps in logic or edge cases
- compliance or delivery risks
- practical suggestions to improve the flow
- short written summary and annotated feedback
- optional walkthrough call
FAQs
What work do you do?
Product design for digital health: onboarding flows, patient journeys, clinical tools, consent and eligibility screens, and regulated product experiences. I work from initial discovery and research through to build-ready designs.
Do you work solo or in a team?
Both. I work independently on smaller engagements, or embedded in your team alongside product managers, engineers and clinical staff. Either way, you'll know what I'm doing and why.
Where do you work?
Based in Bristol, working remotely with clients across the UK. I'm available for occasional on-site working.
Why not just use AI?
AI tools are useful for drafting and iteration. They don't observe real clinical workflows, facilitate stakeholder alignment, or navigate regulatory context. Health UX requires judgement that comes from years of domain experience.
What tools do you use?
Figma for design and prototyping, Miro for journey mapping and workshops. I use whatever your team already has in place.
Are you familiar with GOV.UK and NHS Prototyping kits?
Yes. I've designed in NHS and regulated health contexts and am familiar with the GOV.UK Design System and NHS Frontend.
Is there anything you don't take on?
A few things. I'm not a brand or visual designer. I don't do logo work, marketing graphics or illustration. I'm also not a good fit if the brief is fully defined and you need someone to execute a spec without contributing to the thinking. I work best where the problem is real but the solution isn't decided yet. If you're unsure, just ask.
