Product design for health startups + scale-ups
You've built it. People just don't engage.
I help teams build digital health products that patients and clinicians use, not avoid. Engagement follows.
With 10 years of experience, I've worked with these brands
Sound familiar?
Patients leave during registration. Legal, clinical and engineering disagree on why. The fix never lands.
Users register but don't engage. Activation numbers stay the same no matter what you try.
Clinicians and staff avoid the product. It's built for them but they won't touch it. No one knows why.
Outcomes
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5.3% more sign-ups
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10% → 0.3% lab reject rate
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30% more clinical uptake
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His blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
Tom Byers, Genomics -
His deep understanding of UX best practices was integral to designing successful products.
Giles Currington, Candide -
I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
Catharine Webber, Candide
Why teams bring me in
Regulated-product experience. I've shipped MHRA work, fed hazards matrices, and run IEC 62366 testing. I work with clinical advisors and legal teams, not just PMs and engineers.
Outcome-led. Patient activation, clinician adoption, and other engagement metrics are my benchmark. Not screens delivered.
Low coordination overhead. I define my work and give engineering clear design specifications. You're not project-managing me.
Accessible by default. Your products likely reach people under stress or older adults. I design for that from the start, not in a last-minute audit.
Senior attention. You work with me throughout, not someone new to design who gets handed the brief.
Honest, not just agreeable. I'll tell you if I see issues with a brief, the timeline is too ambitious, or the design isn't addressing the right problem.
Two ways to work together
Bring me in to do the work, or start with a one-off audit to see how I think.
The main engagement
Embedded product design
I join your team to design and ship the work that moves your engagement numbers. I'm in your Slack, your meetings and your design reviews, from research to launch.
From £4,300 a month + VAT. Best when you have a defined plan that needs senior attention through the work.
Learn about embedded design →The low-risk way in
Flow UX audit
I walk through one user flow like a user would and find what's stopping people. You get a video walkthrough and a shareable report with prioritised fixes.
£2,500 + VAT, bought online. Best for a fast, senior read on one underperforming flow, like sign-up or onboarding.
Learn about the flow audit →FAQs
Are we too early for this?
If you've built something and users are struggling, you're not too early. UX fixes compound at every stage.
Do you work on medical devices and wellness products?
Yes, across digital health, from wellness to regulated medical devices. On devices I work with client regulatory teams, running rigorous formative and summative testing.
Do you work solo or in a team?
Both. As part of the embedded product design service, I work inside your team. As for the flow UX audit service, I work solo. Either way, you'll know what I'm doing and why.
Can you work with our existing designers?
Yes, I can work with and even mentor your existing designers. I enjoy sharing knowledge and learning from others.
Where are you based and can you work in our UK office?
I'm based in Bristol. I can travel to your Bristol, Bath, Cardiff, Birmingham, Oxford, Reading or London office for 1 day a week. Additional on-site days if needed are available at day rate plus travel costs.
What tools do you use?
I use whatever your team uses. This is usually some mix of Figma, Miro, messenger tools, video tools like Loom, Claude, Loveable and more.
How do you use AI?
I use AI tools to accelerate research and test ideas, but I don't let them replace the work that needs human judgement. You get design that's faster where speed helps and slower where care matters.
