More traction for digital health products
I help founders and scale-ups deliver UX that patients and clinicians don't avoid.
- Designed regulated health products
- Embedded in your team, not handed off to juniors
Typical problems I solve
Patients leave during registration. Legal, clinical and engineering disagree on why. The fix never lands.
Some register but don't engage. Activation numbers stay the same no matter what you try.
Clinicians and staff avoid the product. It's built for them but they won't touch it. No one knows why.
Where I've solved them
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5.3% more sign-upsView case study →
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9.7% more activationView case study →
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60% more clinical uptakeCase study coming soon
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His blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
Tom Byers, Genomics -
His deep understanding of UX best practices was integral to designing successful products.
Giles Currington, Candide -
I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
Catharine Webber, Candide
Why teams bring me in
Healthcare-specific. I've shipped regulated products. I know how to work with clinical advisors and legal teams, not just PMs and engineers.
Outcome-led. Engagement is my benchmark, for example patient activation rates, clinician adoption and other key metrics. Not screens.
Low coordination overhead. I define my work and give engineering clear design specifications. You're not project-managing me.
Accessible by default. Your products likely reach people under stress or older adults. I design for that from the start, not in a last-minute audit.
Senior attention. You work with me throughout, not someone new to design who gets handed the brief.
Honest, not just agreeable. I'll tell you if I see issues with a brief, the timeline is too ambitious, or the design isn't addressing the right problem.
Two ways to work together
Ongoing engagement
I work in your team 5-days a week for 2-6 months, sometimes more or less depending on what the work needs. I'm in your Slack, your meetings, your design reviews. I'm there to find problems and ship the fixes alongside your team. While I contribute the work and judgement as a senior designer, your team decides what ships.
From £500 per day + VAT. Remote or up to 2 days per week on-site in UK.
Book a call (opens in new window)Journey diagnosis
For when you need a focused outside view on one part of your product rather than full embedded support. A journey diagnosis is a review of one flow, whether live, in build, or still at the design stage. You'll know what's stopping engagement and what to do about it. This can be a first step before deeper work together.
£2500 + VAT. Delivered remotely in 5 working days. You'll receive:
- Report with annotated screenshots and found issues
- 3-5 prioritised fix recommendations
- 45-minute video call to walk through findings
FAQs
What work do you do?
Product design for digital health: onboarding flows, patient journeys, clinical tools, consent and eligibility screens, and regulated product experiences. I work from initial discovery and research through to build-ready designs.
Do you work solo or in a team?
Both. I work independently on smaller engagements, or embedded in your team alongside product managers, engineers and clinical staff. Either way, you'll know what I'm doing and why.
Where do you work?
Based in Bristol, working remotely with clients across the UK. I'm available for occasional on-site working.
Why not just use AI?
AI tools are useful for drafting and iteration. They don't observe real clinical workflows, facilitate stakeholder alignment, or navigate regulatory context. Health UX requires judgement that comes from years of domain experience.
What tools do you use?
Figma for design and prototyping, Miro for journey mapping and workshops. I use whatever your team already has in place.
Are you familiar with GOV.UK and NHS Prototyping kits?
Yes. I've designed in NHS and regulated health contexts and am familiar with the GOV.UK Design System and NHS Frontend.
Is there anything you don't take on?
A few things. I'm not a brand or visual designer. I don't do logo work, marketing graphics or illustration. I'm also not a good fit if the brief is fully defined and you need someone to execute a spec without contributing to the thinking. I work best where the problem is real but the solution isn't decided yet. If you're unsure, just ask.
