Blog

Practical notes on health product design: research, process, tools and decisions.

  1. Impressionist painting of a woman collecting a medicine delivery parcel from the doormat at her open front door. Healthera's biggest advantage is the one its checkout hides A walkthrough of Healthera's Mounjaro journey: four trust moments that leak conversion in a UK weight-loss market heading past £400 million, and the fix for each.
  2. Impressionist painting of a man sitting on a sofa at home in the evening, using a health app on his phone. Why half your patients quit before they start Most sign-up drop-off in digital health is a trust problem, not a form problem. What the drop-off is telling you, and how to fix the part that loses people.
  3. Impressionist painting of a doctor in a hospital corridor checking a phone as colleagues pass. Clinicians don't have time for your product Clinicians don't reject your digital product to resist change. They reject it because it costs them time they don't have. What the NHS and US evidence shows about usability and adoption.
  4. Impressionist painting of a nurse at a patient's bedside using a monitor's touchscreen in a hospital ward. On a medical device, bad UX is a safety failure In a regulated medical device, usability is a safety control with a regulator attached. A plain guide to human factors and use error, and what the MHRA and FDA expect.