Case studies
Products I've fixed
How I've fixed underperforming health products for startups and scale-ups. Each shows the reframe, the call I made, and the outcome.
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Marketing site redesign
When 46% of invited patients won't take a free benefit
Lifting sign-up on a polygenic risk score service.
- 5.3% lift in sign-up from 54% to 59.3%
- 40+ points above the healthcare conversion benchmark
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Kit instructions overhaul
When 1 in 10 patients get no result
Cutting genetic kit reject rate on a free-benefit partnership.
- 10% → 0.3% lab reject rate
- £3,200 saved per 1,000 kits
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Sales tool refresh
When 40% of clinicians can't understand your product
Raising clinical staff uptake on a product sales tool
- 30% more product uptake among clinicians
- 3 more clinics expressed product interest
