Case studies

Where I've fixed things recently.

  1. Boosting sign-up by 5.3% with a marketing site redesign

    I redesigned Genomics' genetic testing website, breaking healthcare conversion benchmarks.

    View full case study →

  2. Cutting wasted kits by 9.7% with a sample collection redesign

    I redesigned the Health Insights sample collection experience, saving £2,000 per month.

    View full case study →

  3. Increasing clinical uptake by 60% with tool demo redesign

    I redesigned a tablet demo tool, reducing onboarding time among clinicians and staff.

    Case study coming soon