Embedded product design
People not engaging with your product? I'll help you fix it
I join your team to design and ship the work that moves your engagement numbers. I'm in your messenger, meetings and design reviews. Senior product design, without the employee overhead.
From £4,300 a month + VAT. Two days a week, three-month minimum.
A 20-minute call, no pitch, to see if it's a fit.
When teams bring me in
Activation is stuck and you've run out of guesses.
Clinicians won't touch a product built for them, and no one knows why.
You need senior design now. A permanent hire is months away, and an agency sits too far from the work.
Results
-
5.3% more sign-upsView case study →
-
10% → 0.3% lab reject rateView case study →
-
30% more clinical uptakeCase study coming soon
-
His blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
Tom Byers, Genomics -
His deep understanding of UX best practices was integral to designing successful products.
Giles Currington, Candide -
I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
Catharine Webber, Candide
What I do
Research to launch, across UX design, UI design, design systems, service design and content design. What I don't do: brand design, copywriting, or graphic design. I'll point you to people I trust for those.
How I work
Understand context
In the first week I review your product, your research, and any safety or compliance documents. Where big unknowns sit, I run research with users, through your network or mine.
Define the problem
I write up the problem with success metrics and a few solution ideas for us to agree on. Risks and constraints get logged here, not after design starts.
Generate solutions
I draft ideas with your team, then we rank them. With engineers and any clinical, regulatory or legal stakeholders, we shape the strongest ones to meet safety and viability needs.
Test and learn
I prototype and test with real users or proxies, at whatever rigour your product needs. I iterate until the data backs a build-ready design.
Launch and adjust
I hand engineering build-ready specs, stay close through launch, and adjust on live data. Every engagement ends with a short handover, so the patterns hold after I leave.
Me, an agency, or a hire?
| Consideration | Me | An agency | A permanent hire |
|---|---|---|---|
| Starts within a week | |||
| Senior throughout | Varies | ||
| Health and regulatory depth | Varies | Varies | |
| Flex up or down | |||
| No ongoing cost | |||
| Accessible by default | Varies | Varies | |
| Honest, not just agreeable | Varies | ||
| 10 years experience | Varies | Varies |
On medical devices
I contribute to hazard analysis and run IEC 62366 formative and summative testing, alongside your clinical and regulatory leads. I'm not your clinical safety officer or your regulatory sign-off, and I won't pretend to be. I make the product easier and safer to use, and I document the work so your team can stand behind it.
Price and terms
- From £4,300 a month + VAT.
- Two days a week, three-month minimum. Need more days during a busy phase? We can flex, at the same rate.
- Two-week trial period, in case your priorities change.
- Four weeks' notice to end, or payment in lieu.
- Billed monthly in advance, 14-day terms. No deposit.
- Remote across the UK. Onsite days in Bristol, Bath, Cardiff, Birmingham, Oxford, Reading and London, at the day rate plus travel. Outside the UK, case by case.
- You own the work. I assign all rights to you on full payment.
- £5m public liability, £1m professional indemnity.
- Everything stays confidential. I'm happy to sign your NDA.
What I need to start fast
- Access to your tools, usually Figma and Slack.
- One main contact who can make decisions.
- Any research, analytics, or safety and compliance documents you already have.
Questions
Are we too early for this?
If you've built something and users are struggling, you're not too early. UX fixes compound at every stage.
Can you work with our existing designers?
Yes. I work alongside them, and mentor them where it helps.
How quickly can you start?
Usually within a week. We pick a date, and I hold your days each week.
What's the commitment, and can we stop?
Yes, within limits. The first two weeks are a trial. If either of us feels it isn't a fit, we stop there. Otherwise you're committed for the three-month term. Near the end, we review the work against the goals we set and decide whether to continue. If we both want to, the engagement runs month to month from there, with four weeks' notice on either side, or payment in lieu. If not, it closes cleanly at three months.
Do you work on medical devices and wellness products?
Yes, across digital health, from wellness to regulated medical devices.
How do you use AI?
To speed up research and test ideas, not to replace judgement. You get work that's faster where speed helps and careful where care matters.
A senior designer in your team, this week.
- End-to-end design from research to launch
- Two days a week, three-month minimum
- Health and regulatory depth built in
- Start within a week
From £4,300 a month + VAT.
