Flow UX audit
People abandoning your flow? I'll show you how to fix it
I run through your product flow like a user would, calling out every friction point and what to fix. You get a private video walkthrough and report with prioritised fixes in 5 working days.
Not the clarity you needed? I'll make it right, or refund you.
A preview of a 20-minute flow UX audit
Sound familiar?
Patients leave during registration. Legal, clinical and engineering disagree on why. The fix never lands.
Users register but don't engage. Activation numbers stay the same no matter what you try.
Clinicians and staff avoid the product. It's built for them but they won't touch it. No one knows why.
Hi, I'm Oli. I've spent 10 years in product design, and most products lose people in the same handful of places.
The friction tripping up your users is rarely unique, just a variation on the same mistakes I've watched health teams make for a decade, from regulated medical devices to consumer wellness. Whatever's costing you sign-ups or activation, I've most likely seen it slow people down before, and watched the right fix turn it around.
- 10 years in product design
- Regulated health experience
- Worked directly with patients and clinicians
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Oli explored how AI could enhance the customer journey, creating seamless interactions that balanced innovation with usability.
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Oli's blend of technical skill, principled user-centred thinking, and experience make him a valuable addition to the team.
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Oli's deep understanding of UX best practices was integral to designing successful products.
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I relied on his calm, focused and methodical approach to unlocking the problem we needed to solve.
How the flow UX audit works
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You share your flow. In checkout you provide a link to your 5–15 step flow; either live, a prototype or just some screens. Add optional context such as metrics or specific concerns.
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I screen-record my review. I flag every friction, pain point, missed opportunity and safety risk from entry to goal. I give each a short rationale and an estimated impact on drop-off.
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You get actionable fixes. Within 5 working days, you'll receive the recorded walkthrough and a shareable Notion report. Every issue is ranked by estimated impact and ready for your team to action.
Worst case, you get your money back.
If the audit doesn't show you where your flow loses people and what to fix first, tell me. I'll make it right, or refund the full £2,500. You'll either walk away with fixes worth acting on, or your money back. I've never had to do this.
FAQ
What do I get exactly?
A screen-recorded walkthrough, around 20 minutes, where I flag every friction and missed opportunity, each with a short rationale and estimated impact. Plus a shareable Notion report listing every issue ranked by impact on drop-off, with annotated screenshots.
What counts as one flow?
One journey from entry to goal, 5–15 steps. Sign-up or onboarding are typical. Got something bigger? Get in touch first.
Do I need analytics or research?
No. I work from the flow itself. Add any numbers or context at checkout if you have them.
How do I give you access to the flow?
Send a link I can open: a Figma file set to "anyone with the link can view," a prototype link, or a staging URL with a test account. A short screen recording works if access is tricky. Please use test data, not real patient data. I'm reviewing the interface, not your records. After you pay, a short form lets you add a test login or any access notes, so nothing sensitive goes through the checkout.
Who is it for?
Founders and heads of product at digital health startups and scale-ups, including wellness and medical-device teams.
Do you cover clinical safety?
I flag any safety risks I spot in the flow. Deeper clinical-safety work, like hazard analysis or IEC 62366 testing, belongs in a longer engagement.
What if the audit isn't useful?
You'll come away knowing where your flow loses people and what to fix first. If you don't feel you got that, tell me. I'll put it right, or refund you. I've never had to do this.
Can you fix the issues, not just find them?
Yes — that's what I do as your product design partner.
