Oli Batstone
Oli Batstone is an independent senior product designer who helps health startups and scale-ups build digital health products that patients and clinicians use, not avoid. He's designed products and services that meet user, business, clinical and regulatory needs for over 10 years, across B2B and B2C health, finance and tourism. These include AI health and wellness products, medical devices, clinical dashboards and patient experiences.
At Series B scale-up Genomics, he designed the US clinician dashboard for managing genetic tests and referrals, won MHRA approval for a UK launch through moderated usability testing with 15 GPs, and rebuilt a marketing site that pushed conversion past the healthcare benchmark. Earlier work spans Candide, Masabi and NewDay, where his fare-collection design in collaboration with Google reached Uber and MTA riders across 85 million journeys.
Today he runs Oli Batstone Design, embedding with teams or auditing the flows that lose them users; recent work with Uncommon Creative Studio lifted clinical uptake of an in-clinic iPad tool from 20% to 50%.
His stammer adds a personal empathy to his accessibilty practice, making him a nautral advocate for neurodiversity and universal design that makes products and services better for everyone.
He is UX Certified by industry body Nielsen Norman Group. Other professional training includes Service Design Masterclass at the Royal College of Art, a Design MBA, and a Media specialising in UI/UX degree from the Arts University Bournemouth.
Here, Oli writes about patient engagement, AI in health, clinical adoption and designing for regulated health products. He is based in Bristol and works with health teams across the UK.
Want a senior product designer on your health product? See how Oli works or read the case studies.
